Thursday, April 24, 2008

OMG, OGC!

The Office of Government Commerce over there in London decided that they needed some sort of a catchy logo to represent their department. They paid 14,000 of those lira things to have a logo created that would show a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”. Oh, it did appear to be driving something up. You'd think that for 14,000 lira things, someone within the group of people responsible for creating the logo might have been able to do what people who weren't responsible for creating the logo could. That would be to look at the design you've created from all angles, just to save yourselves from mockery later on. (Oh, and to save yourself from having to hear "penis" a lot. I mean a LOT.)

Here's the logo that was created for the OGC:



Not bad. Looks....wait. What if I....turn it...like....this:




And it's hard to say what's more amusing, the logo debacle itself, or the comments that were made by the OGC about the logo. So many puns, so little time. According to the fine folks over there at The Telegraph, “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.” Yes, good idea, boys. Make sure you get a "firm grip" on that. Hang on tight. Not too tight! You don't want to break it!


Another person who commented on the logo/man-holding-penis design was brand expert Michael Hamilton. Hamilton said that this could be a positive thing for the OGC. “They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.” Yes. I'm sure that their inches will grow as a result. Nice job, Mike.

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