Saturday, September 15, 2012

Boring Logo Strikes Again

What is it with all of these companies changing their perfectly fine logos into generic, boring, un-distinctive pieces of crap?  You'd think that these corporations would have learned from the fiasco that erupted with The Gap went all Arial font on us and everyone freaked out.  But nooooooo.   Then Microsoft went and changed their logo to the Boring font.  JCPenney went with just boring initials in a boring box.  And now eBay has decided to go from this: 

To this:
How is this any better? Don't get me wrong. I don't give a fat rat's ass about eBay. I'm just a little confused as to why all of these companies are going to completely crappy logos all of a sudden.  And why do they all look the same?!  Look at Microsoft: 

Look at the boring similarities!  It's essentially the same font and the same boring colors.  (Huh.  I'd never noticed the color scheme similarity before now.  Interesting.)  The point here is that it sucks.  Logos are supposed to have a bit of personality to them.  These do not.  I'm sure that it won't change anything as far as revenue goes, but it certainly is lame. 

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