I don't know if that's it, but it reminds me of something. Thus, the chances are good that I'm going to make everyone I know crazy by continuing to bring it up any chance I get until I figure it out. Oh, you're welcome, friends! What else do we have?
Pepsi has redesigned everything they own! And apparently they figured that what was good for one redesign would be good for another redesign. And another. And another. They're not very creative over there at Pepsi. Behold!
I seem to be the only person on the planet that hates that font on everything. It's everywhere. Fat, lowercase letters...what does that prove? Not much. Not much at all. (I blame texting. Next thing you know, companies are just going to start leaving vowels out of product names. We'll have to decipher everything in the grocery store just like we do those damn text messages from our friends who don't use vowels! But I digress.) I suppose I can live with the can design, but the bottles? Well, it could just be me, but they're rather, um, see....the contours on the bottle....near the top....it has a sort of, how do I say it, um, oh, that's right. It's phallic as hell. Behold!
Eh? See! Told you so. Now, Pepsi also owns Tropicana, the orange juice people. You might remember your Tropicana juice carton looking like this:
I don't know what was wrong with just a regular little screw top on the carton. But that rounded item there? I'm sure that their intention was to have it look like an orange. It's orange juice, that could be an orange, I see the connection. But I look at that and I don't see "orange". I look at that and I see "breast" or "nipple" or....another....anatomical part. I can't help it! (And while I can never help it, it's rarely this distracting!) Could the folks at Pepsi not think of anything else that they just had to port their lowercase, phallic design over to the juice department? You'd think that they'd have more ideas than that, really.
Somehow, the logo of a company that makes "food products" (Yes! "Food products" is in quotes. Hey, macaroni and cheese is not supposed to glow orange!) must have caught the attention of a company whose product is supposed to get stains out of clothes (probably left by the "food products") because suddenly Cheer and Kraft are looking remarkably similar. It's kinda weird. Behold!
And again with the splash-y look to it. It's soda! You don't want it to splash! (Fanta just should have left well enough alone and not changed anything. Sunkist is a train wreck from beginning to end. They just need to start over. Do they think that leaf over the "i" is going to fool anyone into believing that there is anything that might have grown on a tree at some point in that soda? Last time I checked, orange coloring does not grow on trees.)
So there you have it. Be prepared for more product design and/or logo changes with many more products in the near future. Say goodbye to capital letters and say hello to splash-y, lowercase goodness! Or something like that.
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