Thursday, November 12, 2009

Mmm...Mmm...Mmm....Fakeroversy

We're so doomed. So, so doomed. How have we become so soft that we have let the term and/or the concept of "offensive" become so misinterpreted and mis-implemented (I don't think that's really a word, but it's what I meant, so that's what I went with)? Seriously. It's to the point where BURGER commercials are now "offensive" and must not only be pulled from the airwaves immediately, but must also have the offending company issue some sort of an apology. Good Lord, people. Check yourselves.

Today's asininity (I'm just all full of makin' up words today) and blatant fake controversy (the fakeroversy) comes to us courtesy of The California Italian-American Task Force and the National Italian American Federation. The object of said fakeroversy is Carl's Jr., the home of delicious burgers and that lovely yellow star logo. According to Slashfood, a one Jeff Capaccio, the NIAF's regional vice president for the Far West, Carl's Jr. created and perpetrated commercial advertising that depicted "negative, inaccurate and unfair characterizations" about those of the Italian persuasion. He went on to say that the ads "...only fuel further incorrect assumptions about an entire ethnic group." Wow. Those are some pretty strong accusations. Carl's Jr. must have really messed up on this one, eh? Yeah, not so fast.

The ad under fire is advertising something called the Carl's Jr. Chicken Parmesan Sandwich. It's a fried chicken breast, slathered in marinara sauce and served on a bun. Chicken? Goooood. Marinara sauce? Goood. Slathering? Goooooooooood. What's not to like? (And it looks friggin' delicious over there!) Well, if the commercial ended there, it would have probably been fine for the whiners over at the CIATF and the NIAF.

What you have is a guy sitting in his car eating this luscious sounding sandwich. He has the sauce dripping all over the place. All over his face, all over his shirt, everywhere. Apparently, the man was raised by feral wolves or something and can't figure out how to not make a mess of said sandwich. He sees a car pull up behind him (because our hero is such a genius that he's eating his sandwich and making himself a mess down at the docks) and these two big mafia like guys get out and walk toward him. Not being as dumb as someone who would be eating their sandwich in their car alone at the docks, the guy plays dead. The mafia folks, not being as smart as our hero, think that the sauce is blood and they get the Hello Kitty out of there under the assumption that someone else had already killed him and there was nothing left for them to do there. I found it amusing. Those Italian Federation people found it offensive. Wait. What?

That's right. Offensive. Apparently, according to those completely baseless claims made by those groups, that particular ad with the "mobster and garbage man characters" is only reinforcing "negative Italian-American stereotypes." How come it's not reinforcing negative stereotypes against mobsters and garbage men? How come it's not like that? I don't hear the sanitation worker's unions causing some sort of a uproar about all of this! Shouldn't they be the ones all riled up?! Well, if you consider that no one should be all riled up about this, then NO! Seriously, what is wrong with people?

Let me ask you this: These particularly complain-y groups, were they all in an uproar about The Sopranos? Because from what I can tell, they were not. But they've got their shorts bunched up over a burger commercial? How do they justify that?! That's right, they probably can't. I'm thinking that if you're going to get upset over some sort of stereotype that has to do with the Italian mafia (never mind that there is an Italian mafia and that they do shoot people on occasion, regardless as to whether they're eating a sandwich or not), you might want to make a little noise about The Sopranos. Or what about "The Godfather"? Any problems with those?! Holy crap, if those both don't depict the stereotypical Italian mafia, then I don't know what does. But I still know what doesn't and it's that damned Carl's Jr. commercial. (And really, if any group should be "offended" by this ad, shouldn't it be chickens?) The commercial is below. See for yourself.


This is a perfect example of a fakeroversy. It's just a bunch of people wanting to be victimized and just making stuff up in order to try and appear that way. And Carl's Jr., by caving into their newly created fakeroversy, only fuels the fire for this sort of thing to be guaranteed to happen in the future again. What are they afraid is going to happen if they tell groups that allege to be "offended" to go blow themselves? Do they not realize that the majority of the American public is just waiting, waiting for a company to tell one of these allegedly offended organizations that they don't care if they're offended because whatever it is isn't offensive? I swear! And I can practically guarantee that when a company finally, finally comes out with that attitude, no matter what they sell, with the exception of Nazi memorabilia (as they pretty much already tell anyone who is offended to go fornicate with themselves), their sales will skyrocket.


Again, I ask (translation: beg) that you please review American History 101 or even A History of American Economics 101 and note that successful boycotts are rare. (Give me one example of a successful boycott in this country other than the Montgomery bus boycott in the 1960s. One. I'll wait. OK, never mind. I can't wait that long because you're not going to come up with one. But someday, if you do, leave a comment or email me.) And once you have completed said review, please tell these soft, soft, softheaded organizations with their inflammatory "offended" stance to go pleasure themselves. Then go support the company that they had claimed was offensive. What's not to support (and love) about a Parmesan Chicken Sandwich from Carl's Jr.? Mmmm.....chicken with sauce that looks like blood. (See, that is why I am not in charge of the Carl's Jr. advertising. You want offensive? That was offensive!)

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38 comments:

Beth Mansfield - PR for Carl's Jr. said...

Carl's Jr. did not pull the ads. Our media buy ended as scheduled on Sunday, Nov. 8. You can still see the ads on our YouTube channel at www.YouTube.com/carlsjr. Also, thanks for the greatest made up word ever - fakroversy!

Mare said...

Hi, Beth.

I apologize. I must have misread the information over there at Slashfood which led me to claim that the ads had been pulled. Instead, as you pointed out, the media buy ended and they're just not airing anymore, but are still available on the YouTube channel you cited in your comment.

I don't know that I can take full credit for 'fakeroversy', but I'm glad you enjoy it. It is an extremely accurate depiction of a lot of things like this that go on.

Thanks for reading!

~ Mare

恋愛 said...

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mコミュ said...

大人気コミュニティーサイトとなったモバゲー!であいを求める人も当然多い!!そこでであい専門のコミュニティーサイトmコミュを発信!ここでカレシ彼女をGETしよう♪

オナニー said...

今や女の子のオナニーは常識。しかもお金を払って実際にオナニーを見てもらい、恥ずかしがるのや褒められるのが興奮のツボ!そんな彼女達とオナメールやオナニー救援でHなことしてみませんか

手料理 said...
This comment has been removed by a blog administrator.
mコミュ said...

PC対応!掲示板コミュニティサイトmコミュでであいを満喫しませんか?素敵なであいをあなたにお届けいたします

スタービーチ said...

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SM度チェッカー said...

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モバゲー said...

モバゲーで合コンや婚活パーティーを開催中!イベント盛りだくさんのモバゲーを初めてみませんか

出張ホスト said...

男性が主役です! 女性会員様からの謝礼は貴方次第、ご近所出張ホストは女性向けフ一ゾクの決定版!エロい一時を求めて男性様との触れ合いを秘密厳守で探しておられます。エロマダム様達と過ごす癒しの一時を…エロい人妻様会員様を満足させてあげれるのはあなただけなのです

恋愛 said...

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スタービーチ said...

突如として消えたスタービーチが電撃復帰!長い年月をかけて蘇った進化したスタービーチをお楽しみください

スタービーチ said...

であえる確立NO.1を誇るスタービーチが帰ってきた!であいの要素がいっぱいつまった当サイトでであいのきっかけ掴みましょ

SM度チェッカー said...

SM度チェッカーで隠された性癖をチェック!外見では分からない男女のSM指数をチェックして、合コンや飲み会で一気に気になる人との仲を縮めよう

アダルトSNS said...

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モバゲーより確実に遊べるサイト誕生!スタービーチで理想の関係を築いていきませんか

メル友 said...

全国からメル友募集中の女の子達が、あなたの誘いを待ってるよ!無料エントリーで自由な恋愛を楽しんじゃお

恋愛 said...

彼氏いない歴2年半になろうとしてます、なかなか相性の合う人と出会えず、好意をよせてくれる人もいたけどダメだった。 一緒にいて楽しくて落ち着く人と、仲良くなって恋愛したい!!甘えさせてくれる人がいいから、年下の人は私には向いてません。よろしくね!ruri11.ko9@docomo.ne.jp

モバゲー said...

今やモバゲーは人気SNS!当然出会いを求めてる人も多い!そこで男女が出逢えるコミュニティーが誕生!ここなら友達、恋人が簡単にできちゃいますよ

モバゲー said...

モバゲーより確実に逢えるスタービーチ♪今まで遊びをしてこなかった人でも100%であいが堪能できます。理想の異性をGETするなら当サイトにお任せください

玉の輿度チェッカー said...

このサイトでこれからの人生が変わるかも?玉の輿度をチェックする性格診断で、ホントのあなたをズバリ分析しちゃいます!玉の輿度チェッカーの診断結果には、期待以上の意外な結果があるかも

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競馬予想 said...

2010 競馬予想 各厩舎・調教師から届けられる最強の馬券情報を限定公開!本物の オッズ 表はコレだ

友達 said...

よく「彼氏いるでしょ~?」って言われるけど、イナイよσ(‾^‾)トモダチ集めてホームパーティーなんかしたりするのがマイブームでして♪♪好きな人ができてもハズかしくて告れない…(>_< )しゅりのココロをゲットしてぇ~☆コドモっぽい性格だから年上でお兄ちゃんみたいな人がタイプだよ(*^m^*) h-13-i-12@docomo.ne.jp

出会い said...

全国から出会いを求めて女の子達が多数登録!無料自由参加型の出会いコミュニティ

スタービーチ said...

遂に復活!!スタービーチで素敵なであいをお楽しみ下さい

オナニー said...

今や女の子のオナニーは常識。しかもお金を払って実際にオナニーを見てもらい、恥ずかしがるのや褒められるのが興奮のツボ!そんな彼女達とオナメールやHなことしてみませんか

モバゲー said...

誰でも楽しめるモバゲーの新感覚コミュニティー!ネットでもうひとつの生活を始めませんか

セレブラブ said...

セレブラブなリッチセレブリティ達のアダルトコミュニティーサイト!お金と時間に優雅なセレブ女性達はアダルトコミュで男性との秘密交際を楽しんでいるのです

友達 said...

変わってるって言われるけどわりといい人だよ(笑)!!お笑い好きな人だったら話盛り上がりそうだねO(≧▽≦)O 色んなことに興味深々でおっちょこちょいだからそばで支えてくれる人募集中σ(゜-^*)自分の年齢的に年下の男の子はアウトだからごめんね(*_ _)人 u-3-ummm52@docomo.ne.jp

スタービーチ said...

満を持してのスタービーチ復活劇!!ここから刻まれる、新たな一コマ。スタービーチがあなたの歴史を生み出します

スタービーチ said...

【緊急】突如として消えたスタービーチが復活!長い年月をかけて不死鳥の如く蘇ったスタビをお楽しみください【緊急】

人生の値段チェッカー said...

最近の不景気は、今一度自分の人生を見直すのに良い時期が来てます。こんな時代だからこそ人生の値段チェッカーで、人生の勝ち組に成る為のアドバイスを貰いませんか?ぱっと思い立った時こそ人生の分かれ道ですよ

桜花賞 said...

今年も桜の季節に三冠レースの初戦が始まります。このレースで勝ち馬券を当てて、次のオークスに続ける為の、験担ぎの意味も込めて桜花賞必勝の情報を手に入れよう

モバゲー said...

モバゲーより遊べるスタービーチ!ここで自分好みの女の子を探してGETしちゃおう