Tuesday, April 5, 2011

Jingle All The Way

I know that we live in an overly litigious society. And I know that it is completely out of hand. Both of these facts I am well aware of. So why am I so surprised when I see such a ridiculous result of the accumulation of those two things?

I wish I had the actual video/commercial to post here, but I can't find it online, so you're just going to have to rely on my stellar gift of colorful storytelling in order to understand what it was that I saw tonight. Once you understand that, you'll definitely understand why it was so ridiculous. The incident in question was a commercial for Degree antiperspirant or deodorant. One of those. Maybe both. It was definitely Degree, though. The premise of the commercial was simple. They had a bunchy of women (it's apparently a female under arm remedy) wear what was essentially a bracelet of jingle bells. (They used the term 'jingle bells'. Not me. Bells would have sufficed for me. We're not at the North Pole.) The idea was to get the women to realize how much they moved around all day long. Apparently, they would have had no idea of that were it not for the jingle bells making noise on their wrists.

Listen, I don't care if you're a man or a woman, but if you don't realize that you're moving all over the place all of the live long day, you are incredibly unaware of yourself. Might I suggest a class? Do you really need jingle bells on your wrists like you're some sort of wayward feline to point out that you have a busy day and are constantly moving? Personally, I don't. But the morons at Degree think that we do. And they think that some of the things that we do when we're going about our day are things like catching cabs, roller blading and folding laundry. (OK, she was fluffing a towel over a balcony, but I think that it was supposed to represent folding laundry.) The point here is that the whole commercial was ridiculous.

But here's the kicker: As they start to show their jingle bell wearer montage, a little footnote/caption thing pops up at the bottom of the screen. Guess what it said. Just guess. Here, I'll help you and give you some clues. People roller blading...getting in a cab...fluffing a towel...possibly doing some laundry...come on! You see the connection, right?! No? Do I have to spell it out for you? Fine. At the bottom of the screen it said (wait for it): Do not attempt.


::: blink ::: ::: blink :::

Are you freaking kidding me? Do not attempt...to fold a towel? I don't get it. Are the Degree people so afraid of being sued that they need to put that sort of a disclaimer on the advertising for their product, lest some crazy woman out there decide to get in a cab one day after seeing it on TV? Do not attempt?! Do not attempt every day actions? No one was on fire or anything. Do not attempt what?! To understand the commercial? Done! We are so freaking doomed. Doomed!

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3 comments:

Anonymous said...

I have to agree this add is basicly mocking women. It would be great to see women abandon the brand in responce.

caneel said...

Ok the moron who took the time to write this blog really needs to find something better to do than put down degree, clearly you do not have a life... Stop being so pessimistic.

Mare said...

Hey, Caneel.

I am that moron. Thanks for reading! And thanks for commenting! I'll put you down as being on the side of Degree and their idiotic commentary about the life of women as a marketing tool.

~ Mare

PS You want ME to stop being so pessimistic? I wouldn't exactly call you the eternal optimist, given the tone of your comment.