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If you're a business that is going to sponsor an individual (probably an athlete), you're going to want to be sure that the person that you're sponsoring will be a good reflection of your business. If you have a classy business, you're going want to make sure that you're not sponsoring someone like Tonya Harding, for example. That won't look good at all. (Even if you're a lead pipe manufacturer. It's still probably not a good move.) So if you're a company like, say, Jaguar, you're going to want to sponsor someone who would seem to have a great deal of class. Maybe that's asking too much. How about a classy person? Some class? Let me put it another way. If you're Jaguar, don't sponsor someone who is going to Tweet "Suck on that faggots!" Wait. What?
Correct. It would seem that there is an Australian swimmer named Stephanie Rice. She's apparently a fairly big deal. At least in Australia she is. Then again, she was also a pretty big deal at the Beijing Olympics where she swam her way to three gold medals. And since three gold medals is nothing to sneeze at (unless you're allergic), Jaguar decided to sponsor this young dolphin-esque swimmer. And just like a Jaguar, she sure isn't difficult to look at. Behold!
Ah, yes. In the typical pose that one would expect from a swimmer. Laying atop rumpled bed sheets with hair all a-flowing. Sure. That's how all women look when they're just hanging out. Uh-huh. All the time. But I digress. The point here is that this woman is apparently a big fan of the Australian rugby team, the Australian Wallabies. Huh. For such a brutal sport, that's kind of a wussy name, isn't it? The Wallabies? (Granted, the Tampa Bay Buccaneers of the NFL went for years with their mascot as a guy with a feather in his cap who was winking. Not the most manly mascot anyone has ever dreamed up.)
But the Wallabies apparently beat the South African team. (I cannot locate the name of those blokes in any report of this because the media is now sucking worldwide. Thanks for that, sucky worldwide media.) They won 41-39 in a game that was described by The Telegraph as "a nail-biting victory". I'll take their word for it. I have no idea if that is a high scoring game or just an average score that was tight in the end or what. Not a clue. None. I guess that I just need to learn more about rugby, as I can't really assume that every publication reporting on this sort of thing is going to spell it out, but I really wish they'd maybe just give us a little clue.
Now, Ms. Rice was so excited about the victory that she did what anyone would do in that situation. That's right. She tweeted. Good Lord. I'm so over people and their tweets, I cannot even tell you. But what I can tell you is what she tweeted. And it wasn't very Jaguar-esque to tweet out to the entire world "Suck on that faggots!"
I wasn't the only one who thought that it wasn't exactly the kind of person that Jaguar might not want to sponsor. Yeah, Jaguar thought the same thing as well. They dumped her. They were more elegant about the announcement than I was just then, of course. A one Mark Eedle, who is the marketing and public affairs manager for Jaguar Australia, said, "We made a decision yesterday, and we've terminated the agreement with her."
They terminated their agreement with her?! But...but...she made a really weak apology after she was told how stupid she was! You mean that it didn't matter to Jaguar that she said, "I made a comment on Twitter on Saturday night in the excitement of the moment. I did not mean to cause offence and I apologise." That's what she says in the "excitement of the moment"? She gets so excited that she tweets "Suck on that faggots!"? You know, some people simply shout, "Yipee!" What if they had been playing a German team? Would she be tweeting what she thought the Jews should do? I certainly hope not.