Friday, July 2, 2010

Say "Happy Birthday" With Flavor!


In what might be one of the most ridiculous product roll outs since Smell-O-Vision, the folks over there at American Greetings (you know, the card company that is not Hallmark) have announced via PR News Wire, their new line of cards called Tasties. That's right. It's a greeting card that you can taste. Wait. What now?

Correct. According to a one Mary McClain, who is the creative director of new product concepts over there at American Greetings, "Just think, haven't you ever secretly wished you could actually taste that delicious looking piece of cake on the front of your birthday card? Well, now you can literally have your cake and eat it, too." Um, well...wait. How many birthday cards have pictures of cake on the front of them? I know that there are probably SOME, but certainly not all of them. And the ones that do, I'm not recalling them looking all that scrumptious. Cartoonish, if anything, would be how I'd describe them. But really, I'm not ever thinking that I wished I could taste the cake on my card because, if I'm receiving the card for my birthday, I know that there actually is a real cake right around the corner! That's what you do on birthdays! You eat cake!

The press release goes on to read that "Each card in the new line features a deliciously dissolvable flavor-strip, safely sealed inside, which recipients can enjoy along with the warm wishes of friends and family." Clearly, the folks over at American Greetings have never met my friends and family. We're not exactly the "warm wishes" type of folks. Good Lord, especially not my friends. We're more of a "Happy birthday, bee-yotch!" sort of crowd.

And I don't know that I'm finding a lot of appeal in the though of a "deliciously dissolvable flavor-strip" that I'm supposed to eat. And of course, with all of those damn well-wishers sitting around you, you wouldn't have any choice but to eat the thing! And probably to chants of "Eat! Eat! Eat! Eat!" Good Lord, it sounds like a bad idea all the way around.

Here's an example of what you can expect: " One birthday card in the new line features a mouth-watering image of a cupcake and reads, "If nothing else, birthdays are a great excuse to eat cake." The inside reads, "…lots and lots of cake." The dissolvable strip included encourages recipients to "take a bite," and enjoy the taste of vanilla cupcake, expanding on the fun and sweetness of the greeting. Other flavors to help consumers celebrate include everything from donut to margarita." Eww. Eating a dissolving strip is not like eating "lots and lots of cake". I don't care how good the strip tastes, it's still not cake. It just doesn't sound like all that great of an idea to me. Yeah, so, eww.

What, exactly, does "everything from donut to margarita" include? Because if we're going alphabetically, that doesn't include cake! It also wouldn't include alcohol or tequila. There'd be no pie. No chocolate. No sprinkles. Oh, frosting! There'd be frosting! Again, I'm back to eww. And really, I've never tried to connect the dots from a donut to a margarita. Is it like a 6 Degrees of Kevin Bacon sort of thing? Like 6 Degrees of Really Dumb Ideas?

This won't last long at all. The card companies aren't willing to admit it, but we're not all that fond of those musical cards that they insist on shoving upon us either. Those should have gone wayside a long time ago. But I think that it will be pretty evident rather quickly that this was a silly idea (and I use the term "silly" quite loosely, as this is completely idiotic).

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