Wednesday, June 23, 2010

Another Not-So-Happy Meal


As if it wasn't bad enough that a bunch of halfwits (also known as the Board of Stupidvisors Supervisors) in Santa Clara County (that's in the failing experimental utopia of Northern California) "...voted to ban toy promotions from fast food meals sold in unincorporated parts of the county". Yeah, they felt like because there was a toy in the Happy Meal it was contributing to childhood obesity. I know. I know. Wuck? (I know! This is not news to me. I have live in this clown county.) But now, a group is taking stupidicy to a whole new level along these same lines. That's right. Some asshat "watchdog group" is now threatening to sue McDonald's if they do not remove all of the toys from their Happy Meals altogether. Good Lord, what is wrong with some people?

According to the still very respectable when other daily newspapers are going to crap LA Times, the "...Center for Science in the Public Interest said that the plastic promotions lure children into McDonald's restaurants where they are then likely to order food that is too high in calories, fat and salt." What the dimwits over at the Center for Science in the Public Interest fail to explain is how those children are actually lured there. I was at a McDonald's just today and I didn't see any Happy Meals on sticks that were luring in unsuspecting children. Nor did I see any children who had (allegedly) been lured driving themselves to the McDonald's in order to get their unhealthy meal/toy combo pack of death. Oh, that's right. Because children have parents! And it's parents that should be making these choices. I knew there was something vital that was missing from the whole "luring" argument.

According to a one Stephen Gardner, Head Asshat the litigation director for this group (who looks just about how you'd picture him to look), "McDonald's is the stranger in the playground handing out candy to children. McDonald's use of toys undercuts parental authority and exploits young children's developmental immaturity." Yeah, there's some immaturity going on here, but I don't think that it's the young children. What does he mean that McDonald's is the stranger? McDonald's isn't a stranger to anyone! It's that friendly clown! With burgers! And fries!

I'm failing to understand why taking care of a kid is no longer the responsibility of the parent. If the kid whines and cries that he wants McDonald's, the parent can say no, right? Right. If you can't handle saying "no" to your kid every time they want McDonald's, then you should probably just put your kid up for adoption right now. It's only going to get worse.

I also find it interesting that the commercials that McDonald's puts out these days are far less kid friendly than the commercials that they used to put out. The commercials used to have all of the characters and their wacky 30-second antics. There was Mayor McCheese (who must have been forced into retirement, as I almost never see or hear from him anymore) and his big burger head. There was that chicken-like bird thing with the goggles that flew around. There was that crafty Hamburglar who was always burgling the ham. The extremely rotund and purple Grimace (who is likely banned from all advertising due to his plumpness and rotund nature). They even had puppets of all of the food with eyes and mouths on them! (The burger even had a little bow tie!) Those were pretty awesome. Those guys were extremely kid friendly. What are the commercials now? A bunch of homies playing loud music and showing off their bling because they're lovin' it. Not kid friendly. Homey friendly, perhaps. But not kid friendly. So how come we weren't hearing these arguments back then? Oh, right. Because parents had the guts to say "no" to their kid. That's right. I knew it was something.


It will be interesting to see how the lawsuit turns out. Oh, I know that they've only threatened to sue if McDonald's doesn't comply and remove all of the Happy Meal toys. (It's a move that is oddly reminiscent of blackmail.) But you know McDonald's isn't going to do that. Why would they? Actually, the more important question here is why should they? What happened to capitalism and the free market? What happened to the land of the free? I don't think that our free land needs to have its children's meals regulated by some self-serving, feel good group which seems to operate on pollyanna principles. Grow a spine! Parent your kids! And gimme my Happy Meal with a Shrek toy, please. (That's right. I've been lured!)

Stumble Upon Toolbar Sphere: Related Content

1 comment:

Mark said...

McDonald's use of toys undercuts parental authority and exploits young children's developmental immaturity.

What undercuts parental authority is nanny-staters such as this nincompoop and his organization's actions to remove choices from parents and to give that authority to the government.

I suspect it won't be long before m&ms are banned from the space near the registers in stores because some parents are sufficiently incompetent not to be able to say "no" to their children and actually be a parent, not a BFF to the kid.

Like most sane people, I believe that toys in Happy Meals will be an issue when kids start hitting the drive thru to pick up their fix. Until then, the idiotic and disingenuous "but it's for the children" is just a pretext for the expansion of government at the expense of the people for whom the government is supposed to work.

F them, one and all.