According to the worldly reporting folks over there at Reuters-UK, there is a product in Japan that is making a comeback and is being touted as "The latest in women's liberation." For cryin' out loud, are we still being liberated? Didn't we do that already? Are we doing it again, because if we are, I didn't get that memo. So what is this comeback product that could liberate us once and for all? Well, if you're going to believe the folks in Japan who claim that their product will liberate women by allowing them "to ditch tight-fit underwear." That's right ladies. Step right up and get your loincloths here. Wait. What?
The loincloth is known as fundoshi and was "...the traditional underwear for adult males in old times." Oh, well, nothing will sell your product to women like telling them that it used to be worn by men in old times. Yep, Wacoal seems to think that'll do it as they're "...expecting strong summer demand from women who want more freedom of movement."